Food Truck Business Plan

Are you ready to start a food truck business? With the right food truck business plan in hand, you will be better prepared to find investors and get your company out on the road. There are many questions you will have at this beginning stage, and a sample food truck business plan can help you find answers.

A food truck costs less to start up than a brick-and-mortar business, but it still requires capital to get going. Once you know how to write a business plan for a food truck, you can seek the money you need to get started and outline a plan for success. Legal Templates has a sample food truck business plan to help you get started.

Table of Contents

Why You Need a Business Plan for Your Food Truck Business
How to Write a Business Plan for a Food Truck
Food Truck Business Plan Sample

Why You Need a Business Plan for Your Food Truck Business

Many people think: “It’s a food truck, it’s simple. Why do I need a business plan?” A food truck requires planning, just like any other successful business. You need to answer questions like:

What food will you sell?
Is there demand for your product?
Who will be your customers?
Where will you travel?
What are your start-up and ongoing costs?
What will your revenue look like?

A business plan sets forth the important details you need for yourself and for anyone looking to invest. Successful food truck businesses create a consistent schedule of where they will be and how they will communicate their location. They know how they will buy their products and how much they will mark up to make a profit.

If you are going to invest tens of thousands into a food truck, you need to plan accordingly. If you want others to invest, they need to know what they are getting into. A food truck business plan lays out important details to attract the right kind of capital investors.

How to Write a Business Plan for a Food Truck

In order to develop your business plan, you must be prepared to cover key topics and include the right information. If you use the template and complete each section properly, you will have a well-formed business plan for you and potential investors.

1. Executive Summary

The first section of your food truck business plan should be the executive summary. This is an introduction and overview for whoever is reading the plan. It should make a good first impression and offer concise information without too much detail.

The executive summary is designed to highlight what your food truck business will look like and how it will be successful. It is considered by many to be the most important section of your business plan.

As is the case for any startup business, you need to build a solid case for the merit of the idea and why others should get financially involved. A typical executive summary includes sections such as:

The target market for the food truck
The business model
Marketing and sales strategies
Competition in the area
A financial analysis
Who the owners and staff will be
An implementation plan
What food will you offer and why it is appealing

This section can contain a mission statement that describes your business values and philosophy. It should focus on concrete and achievable future goals for the company.

2. Management Team

Your business plan should include ownership information and details about the management team. A detailed outline of responsibilities sets the tone for how your food truck will run and makes expectations clear to everyone involved. It also demonstrates to investors that you have really considered how you will run your business effectively.

Ownership information should include:

Full names of all owners
The legal structure of the business (limited liability company, sole proprietorship, partnership, etc.)
Percentage of ownership for each owner
Types of ownership (partner interests, capital expenditure basis, stocks)

You also want to include information that fully outlines and profiles your management team. For each individual, this should include their

Full legal name
Position and summary of responsibilities
Education and background
Any relevant prior employment
Past business success
Food industry training or recognition
Salary and benefits information

3. Products and Services

This is the section where you get to talk about the most important part of your business — the food you will sell. The products and services section of your business plan should include the full menu you plan to use at the opening. If your full menu isn’t yet prepared, get it done so it can be included in the business plan. Including a fully designed menu shows you are ready to start your food truck right away.

This section will also address:

How you will order supplies
Product costs and sale prices
Why customers will eat your product over others
How the product offerings will change over time
How you will measure product sales success

Addressing each of these details is important to investors. It also provides you with a set of guidelines to keep your good ideas practicable and achievable in a competitive food truck business market.

4. Customers and Marketing

Knowing who will buy your product is a key part of a food truck business plan. This section will outline who is going to be interested in your food and why they are going to buy it. Are you focusing on a certain demographic or is your food pleasing to many different types of customers?

You must outline this information and provide sufficient facts. One of the most common mistakes in business plans is to make statements without supporting evidence. Your market research should be included here to show why you will have customers who will utilize your business.

Marketing is a key factor to success for a food truck. How you advertise can make or break your brand recognition and ultimately affect your sales. Your business plan should answer questions like:

Will your truck contain brand advertising and logos?
Will you have a social media presence? If so, what will it look like?
Will you advertise on TV, radio, or other methods?
Where will you go to sell your food? How will you let customers know where you will be?

This information is crucial and should be addressed in detail in this section. Be specific with your marketing strategies. Vague information demonstrates that you have failed to clearly outline how you intend to advertise your food truck to the public.

5. SWOT Analysis

This section should address your businesses’ strengths, weaknesses, opportunities, and threats. The SWOT section is a framework used to evaluate how a company will compete in the market.

It analyses internal and external factors that may affect your food truck’s success. It uses realistic and fact-based data, not your best hopes. This section should utilize real data-driven market research.

The analysis should focus on why the product line will be successful against its competition. It should answer questions like:

What is our competitive advantage?
Where can we improve?
What threats does our company face?
What technology or other resources can we use to expand our market?

Answering these types of questions in detail provides key insights into how your food truck business will succeed despite any challenges. With this information, investors can be assured their capital is wisely invested and you are the right choice.

6. Financials

This section focuses on financial projections for the food truck company. It offers information about how your business will perform. Your financial information should address your break-even point and how you will exceed that amount. It is crucial for the owners and investors to know how much money it will take just to cover expenses, much less see a profit.

This section should also include:

Financial projections based on mathematical models
Monthly expenses for the business for supplies, employees, and more
Price points for products
Variable costs of goods, gasoline, truck maintenance, and more
Projected revenue

All of this information should be backed up with hard data provided by your market research.

7. Operations

This section will outline the nitty-gritty operational details of your food truck business. It will include information related to products and services, but will also outline crucial details like:

Potential vending locations
Business hours
Business licensing and other legal requirements
How many employees you will hire, their wages, and any benefits
Food truck design
Cooking and cleaning procedures

These types of important details show how you will actually get the job done each day. Every business owner understands that it actually takes work — not just a great idea — to succeed. Investors know this too and will be looking for your plans to handle business operations.

8. Appendix

The appendix is the place to include legal documents and other important information relevant to the rest of your business plan. Here you can provide:

Copies of legal permits
Photos of the product
Customer reviews
Market research on which your data was based
Other relevant information
Letters of reference
Regulatory and Compliance Requirements

This section is meant to bolster the rest of your business plan and end on a positive note. Pictures of smiling people eating your food may leave a positive image for anyone who has read your business plan. The appendix is flexible and meant to give you options.